Dee Macniven

Change your cover photo
Change your cover photo
English TrainerHamburgGermany+49 157 51670956
This user account status is Approved

Coming from an international corporate sales and marketing background, I have trained people in English in many different industries:

Publishing, logistics, energy, construction, government, entertainment, call centre, legal, tax, consultancy, telecommunications etc.

Business English, Company Training, CV Preparation, Events, Exam Preparation, General English, Interview Coaching, Online Lessons, Telephone Training, Translations
CELTA, M.B.A. LlB (Hons) Law
German, English

Dee Macniven
22081 Hamburg

Career History

2002- Present English trainer/coach/translator

Business English training at various large companies in the Hamburg area (including the following industries: Telecommunications, Publishing, Energy, Financial, Government, Entertainment, Construction, Call Centre, Pharma, etc.). This involves a combination of language and skills training covering all key areas required for effective international communication: presentations; negotiations; telephoning; inter-cultural topics as well as European issues.

2000 – Sep 2002 GlobalNet Financial Inc.
Sales & Marketing Director

Negotiation of contracts and setting up of joint ventures.

1999 - 2000 Management Service, Teschke & Partner, International Consultants
Senior Consultant/ Sales & Marketing Manager

Senior Consultant and Sales Manager for Telecommunication Products.

1997 -1999 Internet Securities
Continental European Sales Manager

Set up an operation in Continental Europe for an entrepreneurial company to introduce the ISI Emerging Markets service, delivered via the Internet, to corporates, financial institutions and governments. Established effective ways to increase product awareness in a traditionally conservative market, by strategic liaisons with leading media e.g. N-TV.

1996-1999 Thomson Professional Publishing International, Hamburg

European Sales and Marketing Manager

Employed to set up a European publisher/distributor network for the sale of North American legal and accounting hard copy and CD ROM products. Researched the market from scratch and made contact to over 50 publishers within these fields and developed a strategic business plan for the company.

1994 - 1996 ADP Financial Information Services, Hamburg
Sales Manager

Set up office in Germany to sell and market financial data services to financial institutions. Responsible for Northern German business and subsequently all of Germany.

Oversaw a pilot project with a leading broker, which subsequently changed their worldwide supplier of market data and trade execution to ADP. This was a worldwide multi million-dollar deal.

1992 - 1994 Knight-Ridder Financial, Hamburg
Sales Manager

Asked by Knight-Ridder and their exclusive agent in Germany, to run a new operation in Hamburg, to intensify their efforts in North German market and to build up image of the company.

Over next 2 years increased staff by 8 people and managed German wide sales and customer staff in Düsseldorf, Munich, Frankfurt and Hamburg. Business grew from $300.000 to $1.2million in Northern Germany alone.

Introduced new service into Northern Germany, which resulted in 30% increase in sales and was later, under my management rolled out to the rest of Germany.

Through building a marketing database, networking with other offices, laid the platform for Knight-Ridder in Germany, to go from being an unknown company, to becoming a household name within 5 years.

1990-1991 Knight-Ridder Financial, London
Sales & Marketing Manager European Agencies

Managed all European business partners in Holland, Belgium, Spain, Germany, Ireland, Norway and Sweden. Target revenue grew from $4m to $ 7m within 18 months.

1998-1990 UK Marketing Manager

Responsibility for the generation, implementation and management of strategic UK marketing plans.

Created an ambitious marketing plan and a focused customer service programme, which led to 30% growth and to the company being voted the No. 1 financial information vendor in the City, by the Financial Times, for 2 years in a row.

Managed Customer Services department.

1987-1988 Commercial Account Manager
New business development

Achieved 198% of target. This was the leading position in the UK and Western Europe.

1986-1987 Marketing Analyst

Collation and dissemination of market and competitor information internationally.

1983-1987 Butterworths Telepublishing, London
Account Executive

Sale of and training on online legal and news databases to new and existing clients within the legal market place.


1978-1981 University of Sheffield. LlB (hons) specialising in EC Law

1981-1982 University of Sheffield M.B.A. specialising in Marketing

2004 CELTA qualification International House, Santa Monica, USA

Other Various courses in management, negotiation and presentation skills